In this blog we dive into the purchase journey of shoppers, learn about their preferences in different stages of the journey, and what behavior helps consumers to keep track of their own shopping in this intensive shopping period of the year.

  1. Consumers get their inspiration in physical stores and via talking to friends and family
  2. Researching and reviewing products is done via different online channels
  3. Online wish lists are popular among young consumers to keep track of shopping
  4. Websites are still more popular compared to apps in making a purchase

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